Video and SEO
The world’s largest search engine, Google isn’t a huge fan of poor quality content. Let’s be honest, neither is your audience.
In today’s world of digital marketing, it’s all about SEO– that’s search engine optimisation – and getting your brand to rank higher on Google. Higher rankings mean more viewings, and more viewings mean more prospect customers.
Yet it’s time to stop thinking SEO means written content with a heap of keywords weaved in, or an infographic that may look snazzy and yet it falls short on getting its point across online.
A mixture of text, images and video is the most effective way to keep content varied, interesting and in Googles good books.
And the greater the video content, the more likely it will be re-tweeted, shared socially, or referred back to within other businesses’ online sources – which puts a spotlight on your brand far wider than you could have ever imaged.
In today’s world of digital marketing, it’s all about SEO– that’s search engine optimisation – and getting your brand to rank higher on Google. Higher rankings mean more viewings, and more viewings mean more prospect customers.
Yet it’s time to stop thinking SEO means written content with a heap of keywords weaved in, or an infographic that may look snazzy and yet it falls short on getting its point across online.
A mixture of text, images and video is the most effective way to keep content varied, interesting and in Googles good books.
And the greater the video content, the more likely it will be re-tweeted, shared socially, or referred back to within other businesses’ online sources – which puts a spotlight on your brand far wider than you could have ever imaged.
Here’s a top tip for you
include a transcript with your video. This makes it clearer to your audience and clearer to Google in terms of your messaging, particularly if you’ve ensured plenty of keywords in the front end match your meta tags in the back end.
It’s been proven video is more attractive to your audience than text alone in keeping your viewers engaged – and the longer your audience stays switched on, the longer they stay engaged on your site or social media channels.
Wherever Google sees people hanging around, they join the party too so if Google’s a fan and you’re ranking higher in their search engine you are also attracting more prospects to your site than ever before. But how about when your video is hosted by Youtube, the world’s second biggest search engine? In terms of video, this is one of the best moves you can ever make. Putting aside to the technical aspects of embedded into your own website you can't ignore the billions of video views YouTube receives every single day.
Posting videos to YouTube means you hit a much larger audience every single time. If people like what they see they’ll visit your website immediately. Or, better still, they will share your content with their own network meaning even more viewers will see it.
This will ultimately help in driving traffic back to your website.
Wherever Google sees people hanging around, they join the party too so if Google’s a fan and you’re ranking higher in their search engine you are also attracting more prospects to your site than ever before. But how about when your video is hosted by Youtube, the world’s second biggest search engine? In terms of video, this is one of the best moves you can ever make. Putting aside to the technical aspects of embedded into your own website you can't ignore the billions of video views YouTube receives every single day.
Posting videos to YouTube means you hit a much larger audience every single time. If people like what they see they’ll visit your website immediately. Or, better still, they will share your content with their own network meaning even more viewers will see it.
This will ultimately help in driving traffic back to your website.