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Video Marketing Insights & Studio Updates

Pitching to Marketing and Sales teams - How to get them both on board

Who should you really be pitching your next big idea to, the marketing team or the sales team?
The default, of course, would be the marketing team; that's where the main connections are with the creative sector. The truth is, though, if you want your idea to progress, you do need both teams to be bought in to your proposal.

How the 'marketing mix' could help your business grow.

Marketing works best when lots of different techniques and approaches are integrated to make a comprehensive campaign. You'll have heard it called the marketing mix.
In digital terms, you could be using search engines, social media, emails or your website as a means to communicate with your customers.
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