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Video Marketing Insights & Studio Updates

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How the 'marketing mix' could help your business grow.

Filed in: Marketing written by: Lucas Media
Marketing works best when lots of different techniques and approaches are integrated to make a comprehensive campaign. You'll have heard it called the marketing mix.
In digital terms, you could be using search engines, social media, emails or your website as a means to communicate with your customers.

Tags: Marketing

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Can repurposing video content help you reach new audiences?

Filed in: Video Production |Marketing written by: Lucas Media
Video content can be more than a one hit wonder for businesses. In this blog post we look at repurposing content and why dusting off existing footage or photography gives you an excellent opportunity to engage new customers.
If you’re not marketing your business with good quality video you’re less likely to be reaching your customers. Research shows that 90% of customers say engaging video content helps them make decisions on what products or services to buy.

Tags: Video

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