Do you ask for testimonials from your clients?
Do you ask for testimonials from your clients?
If you don’t then you could be missing out on a very big marketing opportunity?
When you have completed work for a new client one of the most important things that you can do after it is delivered is ask for a testimonial from them.
In some cases this might feel a little odd or intimidating however from past experience you will be surprised that the client will be delighted to do this for you. It is a great way to further the relationship and build on what you have already achieved together. It also indirectly promotes the person and/or the company that they work for so it is a win win situation for everyone.
What types of testimonials should you be asking for?
Ideally if you can film the person who is willing to give you the testimonial that would be the best case scenario. If they are not available or you have location issues then stick to the old faithful a written one. If you produce frequent work for the client then there might be the potential to film them in the future so always keep that as an additional option.
Here are some other benefits you can take advantage of by asking for testimonials.
Testimonials publicly demonstrate that a business or person was pleased by a piece of work and they had a really good experience. They act as the perfect tool for showing positive feedback and client satisfaction. When trying to attract new clients testimonials will make them feel confident that you can deliver the services you offer.
They draw attention to your strengths and expertise this reinforces the quality of your work and the way it has positively impacted the client. If you are a business that has a niche or specialist area you can make sure that is highlighted in the testimonial to build the overall case for your services. This can be absolutely gold for a company who is looking for a certain skillset or area of expertise so they now have something to differentiate those in the running for the job.
If you ever need to step up your marketing activity then digging out testimonials can be very convenient marketing content. They can be used to direct viewers to your website, social channels or simply be used as posts on platforms like here on LinkedIn. If you have a content strategy in place to target a certain sector then using case specific testimonials should be one of the first things you think about.
Some of our recent testimonials can be seen on our front page of the website. We strive to keep these up to date to show who we have been working with and sharing the positive outcomes we have with our clients.
If you don’t then you could be missing out on a very big marketing opportunity?
When you have completed work for a new client one of the most important things that you can do after it is delivered is ask for a testimonial from them.
In some cases this might feel a little odd or intimidating however from past experience you will be surprised that the client will be delighted to do this for you. It is a great way to further the relationship and build on what you have already achieved together. It also indirectly promotes the person and/or the company that they work for so it is a win win situation for everyone.
What types of testimonials should you be asking for?
Ideally if you can film the person who is willing to give you the testimonial that would be the best case scenario. If they are not available or you have location issues then stick to the old faithful a written one. If you produce frequent work for the client then there might be the potential to film them in the future so always keep that as an additional option.
Here are some other benefits you can take advantage of by asking for testimonials.
Testimonials publicly demonstrate that a business or person was pleased by a piece of work and they had a really good experience. They act as the perfect tool for showing positive feedback and client satisfaction. When trying to attract new clients testimonials will make them feel confident that you can deliver the services you offer.
They draw attention to your strengths and expertise this reinforces the quality of your work and the way it has positively impacted the client. If you are a business that has a niche or specialist area you can make sure that is highlighted in the testimonial to build the overall case for your services. This can be absolutely gold for a company who is looking for a certain skillset or area of expertise so they now have something to differentiate those in the running for the job.
If you ever need to step up your marketing activity then digging out testimonials can be very convenient marketing content. They can be used to direct viewers to your website, social channels or simply be used as posts on platforms like here on LinkedIn. If you have a content strategy in place to target a certain sector then using case specific testimonials should be one of the first things you think about.
Some of our recent testimonials can be seen on our front page of the website. We strive to keep these up to date to show who we have been working with and sharing the positive outcomes we have with our clients.